Core Insights host Trevor Barnes talks to Jonothan Neelands, Professor of Creative Education at Warwick Business School, about his that work helped Coventry to develop its winning bid to become UK City of Culture in 2021.The City of Culture programme, and events such as the Commonwealth Games held in Birmingham in 2022, are seen as individual successes. However, the UK currently lacks a major events strategy to maximise the benefits of future events.Professor Neelands reveals how a framework for measuring the impact and the value of major events can help to make events more inclusive, maximise the benefits for the UK economy, and ensure a lasting cultural and sporting legacy. on the subject:Five steps to improve the impact value of major eventsWhy measuring social impact is good for businessIncrease the odds of success in digital transformationFor more articles on Strategy and Organisational Change straight to your inbox sign up to Core Insights.Learn more about strategy on our Executive Education four-day courses at WBS London at The Shard.

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