ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Perception wins the Day "
Episode Synopsis
When selling, the customer is looking for how the product is going to enhance their lives, how it's going to make them feel, and how it's going to improve some life utility. The key point in today's podcast is that context matters. If a world class art piece was presented in a run-down store front it'll be perceived way differently than if it were given a grand spectacle at the MET. Perception is king.
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