Join VRMA Executive Director Mike Copps as he talks with Rented Chief Commercial Officer Cliff Johnson. Cliff is also co-founder of Vacasa as well as VRMA board member and true subject matter expert. The two discuss revenue management, the process of pivoting business models, the changing dynamics of the vacation rental industry over the course of Cliff’s ten years as a part of the community, consolidation, where the industry is heading, how VRMA needs to be positioning itself to get ahead of these changes, and much more. There’s a ton of information in here as Cliff shares his extensive knowledge; listen to the latest Arrival episode now!

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