Today, on Voices For Local, Monisha is joined in the studio by the Co-Founder and Head of Product Development of Veedaa, Dhruv Kohli. Dhruv tells us how Veedaa is a brand that spends practically nothing on marketing and lets the products speak for themselves. He also tells Monisha the process of developing candles that are modern renditions of traditional, familiar desi fragrances, what it’s like to compete with huge global brands, the emphasis they lay on design and data, and he explains the value of fragrance for businesses. To check out Veedaa’s work, log onto www.veedaa.in or follow their journey on Instagram @veedaacandle. And to keep up with Monisha Singh Katial, follow her on Instagram @monishasinghkatial. We would love to hear from you and your recommendations for homegrown brands that you think we should feature on our lineup of Voices For Local, so reach out to us @voicesforlocal on Instagram. Partners: Shure These sessions were recorded using Shure mics and headphones and if you think we sound good, you now know why. When it matters most to you, rely on Shure to deliver an amazing sound performance, whatever stage you’re on. Here is a list of some of the equipment we used that you may consider adding to your shopping bag. :) MV7 - Podcast Microphone MV7X - Podcast Microphone SRH440 - Professional Studio Headphones CREDITS: Host: Monisha Singh Katial (Twitter & Instagram) This is a Maed in India production. Audio Engineer & Editor: Kartik Kulkarni Creative Director: Mae Mariyam Thomas Project Manager: Shaun Fanthome Producer: Husein Haveliwala

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