It’s critical for any size business to have a Communication Strategy. Frances Dwyer, Marketing Communications & Strategy expert, kickstarts the conversation with 3 driving factors to guard against Reputational Damage for your business and tips on risk & crisis management.When it comes to your Communication Strategy Frances’ recommendation is to take an ‘Inside Out’ approach - What’s your Purpose and Values, how do they intersect with your product/services and the ‘What that you do’. Frances unlocks how you can develop an effective Communications Strategy in a meaningful & practical way that’s helpful to your target audience.Frances covers a lot of ground in this podcast and rounds the conversation off with Messaging tips to help you connect with your ideal customer, media tips, myth busting and more.

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