Send us a textIn this podcast episode, we focus on increasing bookings from inbound travellers or overseas tourists through the travel trade. My guests are Jon Chamberlain, Head of Marketing for VisitWest, and Mike Newman of B2Me Tourism Marketing. Jon has been working for 11 years to promote Bristol, Bath, and the surrounding areas as a European leisure destination. Mike helps destinations and businesses prepare their offers for the travel trade and represents them at shows worldwide. Many of us in the UK use travel agents like TUI or Jet2 for our holidays, and the rest of the world does the same. We discuss some of the questions that operators focused mainly on the domestic market may have. We cover topics including:£370 million value of overseas tourism to the VisitWest region.Tourism industry insights and marketing strategies for Bristol and Bath.The importance of relationship building with this sector. How to prepare for attending a travel trade eventWays to increase visitor spend and dwell time in destinations by promoting lesser-known products and experiences.Making tourism businesses travel trade-ready through digital systems and partnerships. Visit West's partnership with the OTA Get Your Guide to increase interest in the region. How the travel trade can bring business during shoulder times and dates. Moreover, we discuss the importance of viewing commission as profit, not cost, attending large European trade shows like ITB Berlin, and the success of the VisitWest's campaign, 'The England you know but better.' Lastly, our guests share their favourite places and things to do in the West. Connect with Mike on LinkedIn https://b2me.net/Connect with Jon on LinkedIn Visit West latest travel trade opportunities To share your views on this subject and ask questions about the episode, head over to:InstagramLinkedIn This episode is sponsored by Hello Starling. Hello Starling, is an award-winning Media Planning and Buying agency that specialises in delivering advertising campaigns with great results for visitor attractions and destinations. They've worked with brands such as Bristol Zoo Project, Visit Shropshire, Visit Conwy, Visit Herefordshire and the National Tourism Office for Poland. If you want to be the centre of attention, visit hellostarling.com today. FREE GUIDE - 6 Steps to finding your Ideal Customer Do you want to know who your ideal customer's are and how you can focus your time and money reaching them? Download my FREE guide now. If you have enjoyed this podcast episode, please take a moment to give me a few stars on Apple podcasts or Spotify, it helps to encourage more people to listen and learn from our stories. 🙏

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