In this episode of Five Questions, host Billy Galanko sits down with Geoffrey Moss, MW, marketing strategist, DTC specialist, founder of Lithica Wine Marketing, and the mind behind his own wine label, Søren Wine, to explore the ideas shaping today’s wine industry.Geoffrey shares how he helps wineries grow direct-to-consumer channels, the climate challenges facing the Okanagan Valley, the surprising magic of Baja California wines, why “organic but not certified” claims drive him crazy, and a recent vineyard hike in the Douro that reshaped his perspective. As both a Master of Wine and a producer himself through Søren Wine, Geoffrey brings an insider’s view from both the business and cellar sides of the industry.What You’ll LearnHow Geoffrey Moss approaches DTC sales, digital marketing, and wine club strategyThe two biggest issues threatening the wine industry todayWhy the Okanagan and Baja California deserve more global attentionThe problem with “organic” claims, and what he wishes wineries would do insteadWhat mouse taint is (and why he never wants to taste it again)How a hike through Portugal’s Douro Valley vineyards reshaped his understanding of the regionA powerful recent wine experience that renewed his optimismEpisode Chapters00:00 – Introduction to Vent Wine Podcast00:19 – Welcome to Five Questions00:44 – Meet Geoffrey Moss00:53 – Geoffrey’s Role in the Wine Industry01:28 – Key Issues in the Wine World03:10 – Underrated Wine Regions05:35 – Wine Trends Geoffrey Dislikes09:02 – Memorable Wine Experiences10:49 – Conclusion and FarewellThe Vint Wine Podcast is hosted and produced by Billy Galanko. For more content follow Billy on Instagram @BillyGalanko_wine_nerd and for partnerships and collaborations please email [email protected]. Cheers!

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