In this episode of the Victorian Small Business Network podcast, we explore the art of branding and marketing with industry experts. Kosta Iatrou - Ikonic Brands (branding specialist),Marie Alafaci - MarieAlafaci.com (marketing copywriter and author),Xenia Buman - Mosaic Photographika (branding photographer) share actionable insights on creating a standout brand, crafting compelling content, and using photography to tell your unique business story. Highlights & Key Takeaways:What is Branding? 0:56Why Branding Matters 3:47Brand Identity Framework 6:40Content Marketing Essentials 9:12What Events Will You Target? 11:07What's Essential for Content Marketing 13:49The Importance of the About Page 19:03Brand Photography 29:00What is Branding Photography 32:17Collaboration with Web Designers 34:35Practical Tips for Small Businesses 37:16Visit The WebsiteVictorian Small Business Network (https://vsbn.com.au)Podcast MembersKosta Iatrou (https://ikonicbrands.com/)Marie Alafaci (https://mariealafaci.com/)Xenia Buman (https://mphotos.com/)Join and support the community of active and passionate business owners by attending online or in-person events designed for connection. https://vsbn.com.au/eventsSend us a message🎙 Brought to You by the Victorian Small Business Network (VSBN) Looking to grow your business and connect with like-minded entrepreneurs? VSBN is here to connect, share and grow with small business owners across Victoria. Proudly produced by VSBN — the network that brings passionate business owners together through relaxed networking events all over Victoria. Ready to expand your network and take your business to the next level? 🌟 👉 Join us at our next event: vsbn.com.au _ Facebook Group - https://www.facebook.com/groups/victoriansbnLinkedIn - https://www.linkedin.com/company/victoriansbn/YouTube - https://www.youtube.com/@victoriansbnInstagram - https://www.instagram.com/victoriansbn/TikTok - https://www.tiktok.com/@victoriansbn/

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