Send us a textWhat truly drives the impact of a veterinary journal, and how can these publications rise in the ranks? Join us as we unpack the complexities of journal impact factors with Dr. Morna Conway. In this episode, Morna demystifies the calculation and significance of impact factors, emphasizing their role as lagging indicators. We scrutinize the recent impact factors for JAVMA and AJVR, delving into their rankings and the results of a recent readership and authorship survey. Discover how factors such as journal reach, speed to decision, and the fairness of peer review play crucial roles in authors' submission choices beyond just the impact factor.Our conversation then shifts to transformative strategies for enhancing the reach and impact of veterinary journals, with a particular focus on AJVR. From adopting an open access model to publishing case reports and creating thematic virtual collections, we explore innovative methods to captivate a broader audience. We highlight the importance of real-time metrics like article downloads, social media engagement, and Altmetric scores as indicators of success. Lastly, we touch on the emotional journey of losing a beloved pet to nasal cancer and the unyielding commitment to advancing veterinary care that it inspires. This episode is a heartfelt celebration of the shared passion driving both pet parents and veterinary professionals to improve animal lives.Open access article: https://doi.org/10.2460/javma.262.9.1146INTERESTED IN SUBMITTING YOUR MANUSCRIPT TO JAVMA ® OR AJVR ® ? JAVMA ® : https://avma.org/JAVMAAuthors AJVR ® : https://avma.org/AJVRAuthorsFOLLOW US:JAVMA ® : Facebook: Journal of the American Veterinary Medical Association - JAVMA | Facebook Instagram: JAVMA (@avma_javma) • Instagram photos and videos Twitter: JAVMA (@AVMAJAVMA) / Twitter AJVR ® : Facebook: American Journal of Veterinary Research - AJVR | Facebook Instagram: AJVR (@ajvroa) • Instagram photos and videos Twitter: AJVR (@AJVROA) / Twitter JAVMA ® and AJVR ® LinkedIn: https://linkedin.com/company/avma-journals

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