Episode Synopsis "Pivoting Your Course Material Marketing Strategy"

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• Dynamic Changes in Faculty Perceptions of Course Materials and New Technology
• Breaking Down the Financials of Going Digital
• Data-Driven Strategies: ICBA 2021 Virtual Conference Edition
• Reflecting on a Season of Change in the Campus Store Industry
• Diving into Student's Digital Study Habits
• New Year, New Normal for Independent Campus Stores
• Changing the Future of Course Materials with Equitable Access
• Pivoting Your Course Material Marketing Strategy
• Beyond the Oven-Fresh Data: Student Purchase Trends from Fall 2021
• Fueling Digital Growth During Adverse Times
• What's Next for the Independent Campus Store
• The Changing Role of the Course Material Manager
• Accelerated Change in Educational Technology Creates Opportunity in Higher Education
• Behind the Scenes of Data Driven Strategies
• Survey Says, Digital Course Materials are Here to Stay
• Campus Stores Making an Impact with CARES Act Funding
• Breaking Down Barriers to Scale Inclusive Access Programs