Listen "Statistical Pitfalls in Tech Experimentation - My Journey Through eBay, Apple and Yahoo"
Episode Synopsis
In this special second episode, the roles reverse as I share some stories from my extensive experimentation background across tech giants like eBay, Apple, and Yahoo. This is a cut from my first episode with Ishan where Ishan asked me about my experience. Discover the statistical challenges that plagued major experimentation platforms - from misaligned alpha thresholds and rampant false positives to the complexities of handling extremely skewed revenue metrics. Learn how I rebuilt trust in A/A testing through blind studies, applied multiple comparison corrections, and navigated the challenges of KPI engineering for metrics with distributions spanning from $1 to $8,000. This candid behind-the-scenes look into real-world experimentation reveals why understanding statistical concepts is crucial for accurate decision-making in tech. Perfect for data scientists, analysts, and product managers working with experiments and causal inference at scale.
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.