In this episode, we sit down with Rida Sharaf, a seasoned real estate professional with deep roots in valuation, mortgage servicing, and portfolio management. From his early days growing up in Dana Point, CA, to navigating the high-stakes world of escrow and mortgage risk, Rida shares his journey and the pivotal moments that led him to USRES & RES.NET.We explore the evolution of the real estate and mortgage servicing industry, touching on key topics like: 🏡 The infamous $1.2M peekaboo ocean view condo that signaled shifting market conditions 💰 The 2008 financial crisis and how USRES scaled to meet unprecedented demand 🔍 The intersection of valuation, risk management, and default services—and how they shape the mortgage industry 🤝 The power of partnerships, customer-first service, and technology in driving long-term client relationships 🌊 Plus, a little SoCal lifestyle talk—surfing, snowboarding, and even sardinesNow part of the Nationwide family, Rida and his team bring a new dimension to how we serve lenders, servicers, and investors across the mortgage lifecycle. Tune in for a deep dive into the business of real estate, the importance of trust in client relationships, and what’s next for the industry.

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