In this episode of the Value Creators Podcast, Hunter Hastings, an economist and corporate marketing professional, is interviewed by Natalie Born, host of the Innovation Meets Leadership Podcast. Imagine a future where your organization works backward from a detailed vision of how customers will interact with your products and services. This is a concept Hunter Hastings passionately discussed on the podcast. He advocates for a mental shift in organizations to focus on the flow of information from the customer, leading to effective marketplace tests and implementations. Hastings reflects on the historical shift from customer-centric entrepreneurship to bureaucracy and financialization, emphasizing the need for organizational innovation to remove barriers. The conversation explores the importance of empathy, understanding customer needs, and the potential for flatter organizational structures to accelerate innovation. Resources: Connect with Hunter Hastings on LinkedInConnect with Natalie Born on LinkedInValuecreators.comHunter Hasting’s blogInnovation Meets Leadership PodcastShow Notes:0:00 | Intro02:03 | Hunter Hastings Professional Background04:50 | Procter and Gamble's Customer-Centric Approach08:58 | Removing Barriers to Innovation: Mental Model11:47 | Fundaments of Innovation: Self-Management15:20 | Morning Star's Self-Management Model18:01 | Imagining the Future for Implementation20:39 | Vision and Customer-Centric Innovation22:45 | Example: The Blackberry and Customer Frustration24:57 | Tension Between Customer Knowledge and Innovation26:44 | Empathy and Interaction in Entrepreneurship28:52 | Wrap-Up 

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