In this episode, Nate from Userlytics interviews Alejandro, the CEO and founder of Userlytics.Together, they explore the world of user experience (UX) and usability testing, from its early days to today.Alejandro shares insights about his journey, starting in 2009, and how Userlytics has evolved in a rapidly changing digital landscape. They discuss the importance of UX research, especially in today’s remote work environment, and how AI is shaping the future of the industry.He argues that CEOs can no longer afford to ignore the cost of bad UX, and that in times of economic downturn, UX research should be the last area to face cuts in a company's budget.Whether you're a business leader or a UX enthusiast, this conversation offers a clear look at how better user experiences can drive success.

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