104: Keeping your Nonprofit Brand Current

Using the Whole Whale
17/09/2018

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Episode Synopsis

Sarah Durham, author of the book Brandraising and CEO and founder of Big Duck shares current trends in nonprofit branding and communications. We discuss how much has changed since the company’s founding in 1994 and what has stayed the same. The question of whether to evolve a brand or rebrand entirely is also discussed. Resources Books... »

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