047: Back to the Future of Fundraising with MJFF

Using the Whole Whale
02/03/2016

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Episode Synopsis

The Michael J. Fox foundation was able to capture the attention from Back to the Future Day in 2015 and turn it into a record breaking fundraising year around #GivingTuesday. Emily Moyer, the SVP of Marketing and Digital Strategies at the Michael J. Fox Foundation explains the process of moving friends to funders.

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