004: A/B Testing with Global Giving and Obama

20/03/2014

Listen "004: A/B Testing with Global Giving and Obama"

Episode Synopsis

Kevin Conroy, Chief Product Officer of Global Giving will talk about A/B testing with Optimizely and discuss how to think about testing your site. Then we discuss how the Obama digital team used A/B testing to drive an extra $60 Million in donations.

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