Chris Daigle dives into an insightful conversation with Debra Andrews, President of Marketri, a strategic B2B marketing consultancy. Debra shares how her team has adopted AI over the past two years—starting with content creation and evolving into analytics, client communications, and even generative engine optimization (AIO). Learn how Marketri builds trust with clients by transparently integrating AI into strategy while maintaining originality and credibility. Debra offers practical steps for teams starting their AI journey, including tools, workflows, and how to balance experimentation with client expectations. A must-listen for marketers, consultants, and any business leader trying to operationalize AI.🔎 Find Out More About Debra Andrews and Marketri:https://www.marketri.comhttps://www.linkedin.com/in/marketridebbieandrews/🛠 AI Tools and Resources Mentioned in This Episode:ChatGPT ➡ https://openai.com/chatgptGemini ➡ https://gemini.google.comClaude ➡ https://claude.aiPerplexity ➡ https://www.perplexity.aiScrunch AI ➡ https://www.scrunchai.comRevere AI ➡ https://www.revere.aiDatabox ➡ https://databox.comSEM Rush ➡ https://www.semrush.comClick Data ➡ https://www.clickdata.comMarketing AI Institute ➡ https://www.marketingaiinstitute.comIdeogram ➡ https://ideogram.aiChapters:00:00 - Introduction to Debra Andrews and Marketri02:00 - How Clients React to AI in Marketing04:15 - Starting the AI Journey: Education and Use Cases07:10 - Early Wins with Content Generation Tools10:45 - Lessons Learned: How to Do Content Right13:55 - What Didn’t Work: Images, Analytics, and More17:00 - New SEO Challenges and AIO Strategy Shifts21:00 - Tools for Generative Engine Optimization25:30 - Driving Trust Through Reviews and PR30:00 - Change Management, Team Buy-In, and Final Advice 🔸 Be sure to download this week's Smartcut: https://smartcuts.io/63And check out the related prompts at: https://PromptVault.studio

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