The Big Ten Conference is contemplating a $2.4 billion private equity deal, creating Big Ten Enterprises for media rights and sponsorships. However, not all schools are on board, with USC and Michigan expressing concerns about rising expenses and potential disparities. USCs Jen Cohen emphasizes long-term stability over short-term gains, highlighting the complex financial landscape of collegiate athletics.The Daily News Now! - Every city. Every story. AI Powered. Hosted on Acast. See acast.com/privacy for more information.

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