This episode first aired in 2023, focusing on the strategies to motivate young voters and we’re sharing it again in the wake of the Sept. 10, 2025, assassination of Charlie Kirk, founder of Turning Point USA.  Kirk, a renowned conservative youth organizer, was shot and killed during a campus event at Utah Valley University. Nothing divides Americans like politics — but young voters continue to matter. Host Trey Kay talks with journalist Kyle Spencer, whose book Raising Them Right traces how conservative organizers spent years building a youth movement on campuses. Spencer says the growth was strategic and well funded. Money can organize power, she notes, though it doesn’t force a single, uniform ideology on young people. Kay also talks with Abby Kiesa of Tufts University’s Center for Information & Research on Civic Learning and Engagement (CIRCLE), who explains how youth participation has shifted in the Trump era and why a deeper problem persists: the political system still struggles to turn young people’s  political interest into sustained turnout. Revisiting this Us & Them episode in the wake of Kirk’s death offers context for how campus-based organizing — and reactions to it — have shaped youth politics today.

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