The focus of the ‘EPIC’ project is to boost sustainable industrial tourism in the city of Prato, Italy by valorising the local industrial heritage to attract and retain visitors, thereby promoting fair, productive, and green growth for all citizens.The first Zoom-In of EPIC focuses on the design of travel itineraries through textile factories that are at the core of the vision on industrial tourism developed by the city. These itineraries guide visitors through the active production sites of Prato, while the EPIC project is working on enhancing the overall visitors’ experience through the development of immersive solutions that will bring visitors closer to the manufacturing process and the local industrial heritage of the city.In this episode, the Innovative Action Expert of the project Simone d’Antonio interviews Filippo Guarini, director of the Textile Museum of Prato, and Rosanna Censabella, technical director of the tour operator of Cooperativa Cristoforo. Together with the guests representing two partners of the EPIC project, the podcast explores the journey of Prato toward developing an industrial tourism offer, the role played by local cultural infrastructures in supporting this action and how the guided tours organized in local textile factories are helping Prato to enrich its tourism offer, while collaboratively redefining a key part of its urban identity.More information:· ⁠European Urban Initiative⁠· ⁠Portico⁠ - The gateway to urban learning

Ver todos los episodios