As we start the New Year, Jeanne Achille welcomes guest Robert Mattson of Intrigue Communications and Coaching to Up Next @ Work. Mattson helps us understand the importance of storytelling on a corporate level, leaning into the tried-and-true three-act structure: the introduction, the conflict, and persuasive conclusion. He discusses the curse of knowledge and why storytelling from the inside out doesn’t produce optimal results.

Robert also gives us some gems from his workshops that can help all of us create the emotional connections with our target audiences through better storytelling. Bonus feature: We discuss favorite movies – the ultimate expression of storytelling – and why AI only makes you sound like everyone else.

Learn more about Robert's work and follow him on LinkedIn.

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