Nevin Jethmalani is an e-commerce consultant and the Founder of Data Dish, a data analytics company that builds custom reports and helps with data visualization. With over 10 years of experience in e-commerce, Nevin consults for brands like Dr. Brandt Skincare, Tusk, and Jamie Foxx's eyewear brand Privè Revaux. Before founding Data Dish, Nevin was the Co-founder and CEO of Looq (previously Notify Nearby). In this episode... Research shows that unstructured data is a challenge for 95% of businesses. While companies have unlimited access to data, few can leverage it to improve marketing strategies, productivity, and profit.  Firms often analyze incomplete, inaccurate, or disparate data sources, reducing their abilities to merge the information for intelligent decision-making. How can you gain real insights into data? According to e-commerce expert Nevin Jethmalani, data silos limit management teams' access to information required to create high-performing marketing campaigns. He recommends making data transparent to the team to enable thoughtful and intelligent decision-making. In this episode of the Up Arrow Podcast, William Harris hosts e-commerce consultant and Founder of Data Dish, Nevin Jethmalani, to discuss how e-commerce businesses can measure marketing metrics accurately. Nevin examines the drawback of information silos, why you should analyze data from an MER perspective, and how to choose the precise metrics. He also shares marketing strategy tips, his favorite tools, and how Data Dish helps companies obtain insights using custom analytics. 

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