ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "UNTHNKBL LIVE Episode 20 - Rethinking Value in 2025 - Part Two"
Episode Synopsis
No Value Proposition. No Growth.
Throughout 2025, I’ll be examining - with regular contributions from fellow travellers - the many and ever-changing facets of value in the 21st century.
This is the second piece in the series, continuing our investigation of the value proposition.
Assuming we all agree about the central importance of carefully shaped value propositions, why is it that - especially in innovation-driven sectors where they’re obviously critical to success - we so rarely find the work adequately done, with - sin of all sins - a lot of money left on the table?
Throughout 2025, I’ll be examining - with regular contributions from fellow travellers - the many and ever-changing facets of value in the 21st century.
This is the second piece in the series, continuing our investigation of the value proposition.
Assuming we all agree about the central importance of carefully shaped value propositions, why is it that - especially in innovation-driven sectors where they’re obviously critical to success - we so rarely find the work adequately done, with - sin of all sins - a lot of money left on the table?
In God we trust