S2 Ep1: Laura Petruccelli on Ego, Collaboration & Creative Truth

29/04/2025 52 min Temporada 2 Episodio 1
S2 Ep1: Laura Petruccelli on Ego, Collaboration & Creative Truth

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Episode Synopsis

Welcome to Season 2 of Untalented. In this episode, we're joined by Laura Petruccelli Co-Founder and Chief Creative Officer of nice&frank. She's a creative leader, straight-talker, and breaker of old agency habits.

From launching FrankShop to leading by planting seeds, Laura shares what it means to grow a culture where people feel empowered, not overpowered.
We get into the challenges of leading as a woman, the importance of forming your own point of view, and why the best creative work doesn't come from harmony, it comes from people who care enough to clash, challenge, and create something better.

Check out nice& frank's channel:
https://www.youtube.com/@niceandfrank/featured