I have said time and time again, “If you want to reach 100% of the marketplace, you have to use 100% of the ways”.  We have discussed many avenues to do so, but one that has been swirling around the agencies lately has been the topic of monthly newsletters. In this week’s episode, I want to talk about using this medium to make new and stronger connections with your existing and potential customers.
 
Highlights:

The importance of elevating the customer experience
My early entrance into newsletters 2 decades ago and how it translates to today
What type of newsletters to use – paper, electronic or both?
The power of connecting with personal stories and pictures
Repurposing relevant content for the newsletter
Content and layout ideas for the newsletter that promote connection
Utilizing inserts to promote referrals
Stories of success that other companies have had with newsletters
Building your brand through the newsletter

 
 
Until next time, get out there and make a difference, be unstoppable, and leave no regrets!
 
Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

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