The Zeigarnik Effect: Learn How To Keep Customers Coming For More From Netflix, Duolingo & Apple

18/04/2025 11 min

Listen "The Zeigarnik Effect: Learn How To Keep Customers Coming For More From Netflix, Duolingo & Apple"

Episode Synopsis

Ever wonder why Netflix keeps you binging for hours or why you can't stop thinking about that shopping cart you abandoned?

In this eye-opening episode, we unlock the psychological principle behind these irresistible experiences: the Zeigarnik Effect.

Discover how our brains obsess over unfinished business and learn actionable strategies to leverage this phenomenon in your business.

From creating strategic information gaps to designing "almost there" progress indicators, we'll reveal the exact techniques top brands use to make customers actively crave their products.

This isn't about manipulation—it's about creating experiences so compelling that customers can't wait to come back for more.

Whether you're launching a startup or revamping your marketing strategy, these psychological insights will transform how you connect with your audience.

Article By: Chika Ebuzor

Voice Overview: Google Notebook