If your pitch needs a decoder, you’re losing the sale 😵‍💫.On this episode of The Advisor, Lisa Urbanski sits down with solar-sales pro & coach Luke Jorgenson as he breaks down the worst bad sales tactics—overselling, jargon dumps, and talking past the buyer—and shows you how to win with simplicity, listening, and a clear framework.Keep it human, keep it short, keep it about the client. 🎯You’ll learn how to:🧹 Ditch the info-dump: Say less, mean more; clarity > complexity.👂 Listen > lecture: Pivot statements into smart questions and embrace silence.🤝 Stay client-focused: Lead with outcomes, not features; build trust fast.🧭 Use a framework: Apply Luke’s W Method / Smooth Selling to guide any convo.🪞 Be authentic: Stop “performing” sales; sell like yourself and close more.Press PLAY to turn talk into trust—and trust into closed deals—with a simple, client-first sales framework.🌐 Visit Luke’s site for a free discovery call: lukejorgenson.com📸 Follow Luke on Instagram: @coach_lukej

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