What It Means to Be a Brand Today, with Andrea Leigh, VP of Strategy & Insights at Ideoclick

Unpacking the Digital Shelf
26/04/2021 34 min Episodio 99
What It Means to Be a Brand Today, with Andrea Leigh, VP of Strategy & Insights at Ideoclick

Listen "What It Means to Be a Brand Today, with Andrea Leigh, VP of Strategy & Insights at Ideoclick"

Descargar episodio Ver en sitio original

Episode Synopsis

With the onslaught of niche brands, the movement from mass market to the market of masses, and the impact of digital on omnichannel commerce, what it means to be a brand today is rapidly changing. Andrea Leigh, VP of Strategy at Ideoclick, joined Peter and Rob to discuss how brand leaders need to re-examine how brands are built and grown for the digital-first omnichannel shelf.

More episodes of the podcast Unpacking the Digital Shelf

Lessons from Africa on Localisation and Digital Shelf Growth, with Anna Adams, Digital Business & eCommerce Executive 16/12/2025
Speed and Agility Trump Scale and Heritage: Warning Signs from the Hidden Economy, with Jeriad Zoghby, Former Chief Commerce Strategy Officer at IPG 15/12/2025
A Retail Media/PDP Silo-Busting Deep Dive, with Jack Lindberg, Head of Product Strategy & Design at Shalion 08/12/2025
Authentically Influencing a High Consideration Sale, with Juliet Scott-Croxford, President of Americas at Brompton Bicycle 01/12/2025
Your AI Pilots Need to Grow Up to Keep Up, with Barry McGeough, Global Vice President of Innovation and Strategy at AmeriCo Group and Sonal Gandhi, Chief Content Officer at The Lead 24/11/2025
The Best 2026 RMN Investment You Can Make is Aligned Incentives, with Mike Feldman, SVP of Commerce at Flywheel 17/11/2025
Putting the Product Imagery Lifecycle in Hyperdrive, with Preet Singh, Founder and CEO at Imagine.io 10/11/2025
Reimagining Category Marketing: Collaboration, Retail Media & the Shopper - with Melissa Polglase, General Manager - Marketing & Retail Media, David Jones 04/11/2025
The Path to Agentic Commerce Readiness, with Natalija Pavic, Senior Director Product Marketing at KIBO Commerce 03/11/2025
The DNA of Winning in eCommerce: Lessons from Profitero’s 2025 Benchmark Study with Mike Black, Chief Growth Officer at Profitero 27/10/2025
© 2003-2025 ZARZA | AHEAD OF OUR TIME
privacy policy
In God we trust In God we trust
PreSales Questions? Click Here
or call our toll-free line at +1-888-5002068 Miami, Florida, USA