The Power of iROAS in Experiential Retail Media, with Andrew Lipsman, Commerce and Media Analyst, and Matt Eichorn, Co-Founder and CEO at Freeosk

Unpacking the Digital Shelf
15/09/2025 32 min Episodio 325
The Power of iROAS in Experiential Retail Media, with Andrew Lipsman, Commerce and Media Analyst, and Matt Eichorn, Co-Founder and CEO at Freeosk

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Episode Synopsis

Think of a store that's not just a place to buy things, but an experience you can see, hear, and touch. That's the essence of experiential retail media—the new frontier where advertising, content, and commerce merge to create memorable moments for shoppers, and incremental revenue for brands, in both the short term and long term.

Andrew Lipsman, Commerce and Media Analyst, and Matt Eichorn, Co-Founder and CEO at Freeosk joined the podcast to explain it all.

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