That Social Commerce Thing is Really Going to Happen This Time, with Andrew Criezis, President at NIQ

Unpacking the Digital Shelf
03/02/2025 27 min Episodio 292
That Social Commerce Thing is Really Going to Happen This Time, with Andrew Criezis, President at NIQ

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Episode Synopsis

When it comes to the promise of Social Commerce, we have the Social part down, but the Commerce part is still very much a work in progress. We have news on that front. Andrew Criezis, President at NIQ, recently returned from a trip to China with insights, data, and experiences that foretell new social commerce experiences and formats that might just make the leap across the pond this time. And yes, of course, it involves AI.

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