Establishing New Frameworks for Incrementality, with Russ Dieringer, Founder and CEO of Stratably

Unpacking the Digital Shelf
19/12/2022 24 min Episodio 183
Establishing New Frameworks for Incrementality, with Russ Dieringer, Founder and CEO of Stratably

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Episode Synopsis

The question of incrementality is central for brands today - how can you be sure the additional investments in existing channels or new channels will drive net new business? It’s a difficult question to answer, but a new framework from Russ Dieringer, Founder and CEO of digital commerce consulting firm Stratably, caught my eye and we had to have him on the pod to walk us through it.

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