Driving PDP Performance Through Authenticity at Scale, with Tom Logan, Co-founder & CEO at Cohley

Unpacking the Digital Shelf
12/02/2024 42 min Episodio 241
Driving PDP Performance Through Authenticity at Scale, with Tom Logan, Co-founder & CEO at Cohley

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Episode Synopsis

The data is clear - in the age of authenticity, user generated content is a critical component in driving higher conversion rates, satisfaction, and loyalty on product pages and social media channels. Executing it at scale can be the challenge. That’s why we invited Tom Logan, Co-founder & CEO at content generation and testing platform provider Cohley to join the podcast and share some best practices around testing, scaling, and maximizing the sales impact of your user generated content strategy.

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