100 Million Reasons to Use Walgreen’s Media Platform, with Luke Kigel, VP, Walgreens Media & Head of Walgreens Advertising Group

Unpacking the Digital Shelf
24/05/2021 41 min Episodio 103
100 Million Reasons to Use Walgreen’s Media Platform, with Luke Kigel, VP, Walgreens Media & Head of Walgreens Advertising Group

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Episode Synopsis

It seems like every week another retailer is announcing their new retail ad platform, and its both a challenge and opportunity for brands to reach their consumers in a more targeted and trustworthy way. Walgreens is bringing 100 million consumers to the fore with new tech and nimble ways, and Luke Kigel, VP, Walgreens Media & Head of Walgreens Advertising Group, joined Rob and me to talk about it and the rapidly evolving retail media landscape.

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