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Listen "#268 – Decoding the Pure Storage Data Management Vision"
Episode Synopsis
In this episode, Chris talks to Patrick Smith, EMEA CTO at Pure Storage. The topic of conversation is the vision Pure Storage has for the future of data management within the enterprise. Extending on the messaging of the “Cloud Operating Model”, Patrick explains how Pure Storage has built an ecosystem of hardware and software that delivers value to customers through automation, policy and commercial flexibility.
Patrick starts by outlining the issues he sees being experienced by customers every day. In many respects these reflect the same challenges over many decades, cost constraints, massive growth in capacity demands and restrictions on staff. Today that mix also includes AI and protecting data against ransomware.
Of course, delivering infrastructure in an efficient way is an evolving process that needs constant innovation. Today we see that through FlashArray, FlashBlade, Purity, Pure1 and Fusion. What could be in the future? Tune in (or attend) Pure Accelerate to find out! The event takes place in Las Vegas between 17th-19th June 2025.
Elapsed Time: 00:48:06
Timeline
00:00:00 – Intros
00:01:45 – What are the current storage and data problems for customers in the data centre?
00:03:13 – What has changed? Are we seeing the same problems as always?
00:04:51 – Pure is touting 300TB modules, an entire system 20 years ago
00:06:52 – Data is starting to change value over time (rather than declining)
00:08:15 – Automation and policy form a key part of Pure’s vision
00:12:10 – Budgets remain a challenge, especially with AI projects
00:13:44 – Quality of Service should enable data management in place
00:16:05 – Pure offers “Zero Move” tiering to implement in-place QoS
00:22:02 – Cost of complexity is a hidden cost in many businesses
00:24:44 – Public cloud was the greatest example of Shadow IT
00:27:04 – Pure Storage promotes a “Cloud Operating Model”
00:28:06 – Cloud means fleet management with policy and automation
00:32:40 – AI Copliot has helped customers to manage systems
00:36:33 – Pure builds simple hardware that can be exploited by software
00:37:37 – Software includes SaaS capabilities such as Pure1
00:39:07 – Many customers don’t want to manage their systems from SaaS
00:40:21 – The commercial model is the final piece in the Pure Strategy
00:44:30 – Subscriptions continues to lead revenue growth
00:46:44 – How should customers adapt to address the problems of the modern data centre?
Copyright (c) 2016-2025 Brookend Ltd. No reproduction or re-use without permission. Podcast episode #bncv
Patrick starts by outlining the issues he sees being experienced by customers every day. In many respects these reflect the same challenges over many decades, cost constraints, massive growth in capacity demands and restrictions on staff. Today that mix also includes AI and protecting data against ransomware.
Of course, delivering infrastructure in an efficient way is an evolving process that needs constant innovation. Today we see that through FlashArray, FlashBlade, Purity, Pure1 and Fusion. What could be in the future? Tune in (or attend) Pure Accelerate to find out! The event takes place in Las Vegas between 17th-19th June 2025.
Elapsed Time: 00:48:06
Timeline
00:00:00 – Intros
00:01:45 – What are the current storage and data problems for customers in the data centre?
00:03:13 – What has changed? Are we seeing the same problems as always?
00:04:51 – Pure is touting 300TB modules, an entire system 20 years ago
00:06:52 – Data is starting to change value over time (rather than declining)
00:08:15 – Automation and policy form a key part of Pure’s vision
00:12:10 – Budgets remain a challenge, especially with AI projects
00:13:44 – Quality of Service should enable data management in place
00:16:05 – Pure offers “Zero Move” tiering to implement in-place QoS
00:22:02 – Cost of complexity is a hidden cost in many businesses
00:24:44 – Public cloud was the greatest example of Shadow IT
00:27:04 – Pure Storage promotes a “Cloud Operating Model”
00:28:06 – Cloud means fleet management with policy and automation
00:32:40 – AI Copliot has helped customers to manage systems
00:36:33 – Pure builds simple hardware that can be exploited by software
00:37:37 – Software includes SaaS capabilities such as Pure1
00:39:07 – Many customers don’t want to manage their systems from SaaS
00:40:21 – The commercial model is the final piece in the Pure Strategy
00:44:30 – Subscriptions continues to lead revenue growth
00:46:44 – How should customers adapt to address the problems of the modern data centre?
Copyright (c) 2016-2025 Brookend Ltd. No reproduction or re-use without permission. Podcast episode #bncv
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