Episode 33: Hispanic Youth & Identity, Navigating Bicultural Realities

28/09/2025 7 min
Episode 33: Hispanic Youth & Identity, Navigating Bicultural Realities

Listen "Episode 33: Hispanic Youth & Identity, Navigating Bicultural Realities"

Episode Synopsis

Send us a textHispanic youth are not just the future — they’re shaping the U.S. market right now. With over 19 million under 18, this generation navigates two cultures seamlessly, blending Spanish and English, tradition and innovation, heritage and mainstream.In this episode, Jorge Mañón, CEO of Unlocking Consulting™ and The Moonfish Group™, and author of Unlocking the Hispanic Market: Untapped Opportunities for Business Growth, is joined by Lauren Hayes to explore how Hispanic youth are: 🌎 Redefining bicultural identity 🗣️ Embracing Spanish, English, and Spanglish with confidence 📱 Driving digital culture on TikTok, YouTube, and beyond 👨‍👩‍👧 Influencing family purchasing decisions 📊 Demanding authenticity, representation, and social responsibility from brandsIf you want to understand the future of the U.S. Hispanic market, look at how its youth live, share, and lead today.🎧 Listen now and subscribe! 👉 bit.ly/3CK6grD📚 Sources & ResearchU.S. Census Bureau (2023) – Demographic ProjectionsPew Research Center (2022) – Hispanic Identity and Language Use Among U.S. HispanicsHispanic Marketing Council (2023) – Cultural Connection and Youth Engagement ReportNielsen (2023) – Media Consumption Among Hispanic YouthLatino Donor Collaborative (2023) – U.S. Hispanic GDP and Civic Influence ReportMañón, Jorge (2023) – Unlocking the Hispanic Market: Untapped Opportunities for Business Growth#UnlockingTheHispanicMarket #MoonfishMarketing #HispanicYouth #BiculturalIdentity #Spanglish #GenZHispanics #HispanicInfluence #LatinoCulture #DigitalInfluence  #ResidualIncome #StayFit #MLM

More episodes of the podcast Unlocking the Hispanic Market Podcast