Listen "Stop the Content Treadmill: How to Repurpose For Visibility, Authority & Profit"
Episode Synopsis
Pouring your heart into brilliant content only to watch it vanish after one post? Welcome to the creator's curse. We invest hours crafting something meaningful, hit publish, and then... crickets. Meanwhile, we're already stressing about tomorrow's content and how we’re possibly going to have time to post as much as we’re supposed to for quality visibility.Here's what nobody tells you: you don't need to reinvent the wheel every single day. You need to make your existing content work harder.In this episode, I take you through my strategies to take one idea and turn it into valuable repurposed content.CHAPTER MARKERS00:00 – Introduction00:22 – The “Think Once, Deliver Often” Strategy00:46 – Why Creating New Content for Every Platform Isn’t Sustainable01:19 – Turning One Idea Into a Ripple of Content01:53 – The Content Spiral: Overthinking and Procrastination02:33 – The Downward Spiral: Losing Visibility03:17 – The Real Solution: A Repeatable System03:37 – How I Repurpose Content: My Process05:15 – The Thinking Sheet: Clarity and Expansion07:00 – From Idea to Blog, Newsletter, and Social Posts08:40 – Repurposing in Action: The Micro Gift Example11:00 – Real-World Examples: Amy Porterfield, Mel Robbins, McKinsey13:00 – The Science: Why Repetition and Multi-Format Content Works15:00 – Your Starter Plan: How to Begin Repurposing17:00 – Multiply Your Brilliance: Challenge and Final Thoughts18:30 – Share, Review, and Stay Brilliant!Connect with Janine: The Focus Finder: https://focusfinder.scoreapp.com/Website: https://janinegarner.com.au/ Instagram: https://www.instagram.com/janinegarner/ LinkedIn: https://au.linkedin.com/in/janinegarner Mentioned in this episode:Apply to our Elevate MastermindElevate Mastermind
More episodes of the podcast Unleashing Brilliance
Your Imposter Syndrome Is Your Superpower
28/08/2025
Why Copycats Get Forgotten
14/08/2025
Stop Letting Fear Run Your Business
07/08/2025
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.