In this episode of Unknown and Talented, host Jelan Abrams is joined by Marilyn West, a business coach for coaches. Marilyn shares her expertise in starting and scaling coaching businesses, emphasizing the importance of building marketing momentum and establishing authority through search engine optimization (SEO). She explains that SEO is simply the process of optimizing your content to be found on platforms like Google and social media. Marilyn dispels the notion that SEO is complicated, highlighting that it is essentially using keywords that people use in their everyday search queries.Jelan and Marilyn discuss the dangers of keyword stuffing and how it can negatively impact user experience. Marilyn advises against this practice, explaining that while it may be appealing to search engine crawlers, it can turn off human readers if the content doesn't make sense. They also delve into the topic of bounce rates and how social media platforms like Instagram are increasingly focusing on user experience and relevance to determine the visibility of content. Marilyn draws from her experience in ranking her own photography and coaching pages on Google, showcasing the power of SEO in attracting the right audience.The conversation takes a turn as Jelan asks Marilyn about her transition from photography to coaching. Marilyn reveals that burnout and a desire to stay in the HR field led her to coaching. With her background in HR and her understanding of systems and technology, she saw a need for business coaching, particularly in the area of SEO. Marilyn explains that many coaches overlook SEO when starting their businesses, and she saw an opportunity to help them succeed by leveraging her knowledge in this area.As the episode comes to a close, Jelan and Marilyn touch on the influx of coaches entering the industry and the challenges they may face in connecting with their ideal clients, especially as pandemic restrictions ease. Marilyn offers insights into how coaches can continue to stand out and attract clients even when people are no longer spending as much time online. This episode is a valuable resource for coaches looking to enhance their marketing strategies and establish themselves as trusted authorities in their respective niches.Meet Marilyn West:https://sustainablecoaching.com/social/https://podcasts.apple.com/us/podcast/sustainable-coaching-podcast-how-to-start-a/id1660478083https://www.instagram.com/iammarilynwest/

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