The Rise of Research: What can we learn about branding and marketing from Star Wars?

University of Birmingham
16/12/2019 18 min
The Rise of Research: What can we learn about branding and marketing from Star Wars?

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Episode Synopsis

Join us for a tour of the galaxy to discover how research here at the University of Birmingham relates to the Star Wars universe and discover why the Force is strong with our academics . . .  Professor Finola Kerrigan and Dr Caroline Moraes from the Department of Marketing explore in depth the branding and marketing around the Star Wars franchise. www.birmingham.ac.uk /the-rise-of-research

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