Social media has revolutionized our modes of communication, information sharing, and perception of the world around us. Platforms such as Facebook, Twitter, Instagram, and TikTok are now essential to our everyday lives. However, beyond the plethora of memes, cat videos, and influencers, social media wields substantial influence over a fundamental element of democracy—elections.   To understand this better, let’s break it down. Fundamentally, social media serves as a powerful communication and connection tool. It enables individuals to express their thoughts, opinions, and experiences to a broad audience almost instantly. This capability to quickly and widely disseminate information has significantly impacted the strategies of political campaigns and the way voters interact with these campaigns.

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