Brandon Mills, a business growth consultant at Scorpion Home Services, shares his journey from running a roofing company to becoming a marketing expert for home service businesses. Drawing from his experiences at RoofCon—a conference that grew from a small event to a major industry gathering—Brandon offers practical strategies for business expansion, overcoming challenges, and achieving sustainable growth.In this episode, we dive into key issues like post-pandemic staffing struggles, competitive benefits, and the importance of documenting processes to build efficient systems. Brandon emphasizes the power of authenticity in brand messaging, balancing lead generation with brand awareness, and leveraging tools like personal branding and Google Local Service Ads. Tune in for actionable insights and resources, including Roofers Catalyst, to help you refine your operations and elevate your marketing game.NOTABLE QUOTES "Marketing is really the heartbeat of a business." – Philip "That's really what brought me into the marketing space was just that was the only other thing I really knew at the time." – Brandon "Things happen for a reason." – Philip "What it really boiled down to was more than what did I do, but what mistakes did I learn along the way that I didn't want someone else to repeat?" – Brandon "When you have systems in place that can run in the background, independent of a specific person doing everything, it made things a lot easier and a lot smoother to run." – Brandon "When you hire somebody, you force yourself to start being a little bit systematized." – Philip "If you can just start documenting the things that you're doing and pass that on to the other guys..., if they can do it 80% as good as you, then you can start moving on to the next thing." – Brandon "It is hard for me to be in your business and replicate it, and so..., the more information you can give the better." – Brandon "Even though there's awesome software out there that can do all these things, make it look like you record your own video [and] take your own photos." – Philip "Marketing to everyone, markets to no one." – Brandon "From the free standpoint, I think there's nothing better on the planet than a personal brand." – BrandonRESOURCES Brandon Facebook: https://www.facebook.com/bmills.scorpion  Roofers Catalyst: https://www.facebook.com/groups/rooferscatalystPhilip Digital Course: https://www.speakingsessions.com/digital-course Instagram: https://www.instagram.com/iamphilipsessions/?hl=en TikTok: https://www.tiktok.com/@philipsessions Linkedin: https://www.linkedin.com/in/philip-sessions-b2986563/ Facebook: https://www.facebook.com/therealphilipsessionsSupport the show

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