In this episode, Dr. Jamaal Johnston shares his journey from starting a security business 20 years ago to becoming a leading expert in leadership development. Key themes include:1. The importance of identifying and targeting a specific audience in business.2. The value of client avatars and buyer personas in honing marketing strategies.3. The critical role of assembling an "A-team" of professionals, including marketers, to support business growth.4. The evolving process of recognizing when to seek expert help to elevate a business.5. Practical insights on refining marketing approaches and learning from past mistakes.Join us as we delve into these essential lessons for business owners and entrepreneurs aiming to improve their marketing effectiveness.Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

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