Editor and Co-Author of Understanding Y, Charlie Caruso, chats with Jane Anderson, author of the chapter "The Anti-Plan Masters" about Gen Y, their "branding issue", problems with the misconception of the Y cohort and what industry needs to do in order to attract Gen Y, and retain the wealth of knowledge they already possess in their Baby Boomers.
Find out more about Jane Anderson here http://jane-anderson.com.au/

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