Kenny Rose is the founder and CEO of FranShares, the first platform that allows people to get involved in franchise investing for a fraction of the cost. He is with us on the show today to help spread the word about franchise investing and why it is a great vehicle for diversification.   Listen now to learn more about FranShares, the world of franchise investing, and what makes it such a great tool to hedge against inflation!   Key Talking Points of the Episode   00:00 Introduction 00:46 What is Kenny's background? 02:05 How does FranShares help investors get into the world of franchise investing? 03:19 Why should people consider making passive income through franchise investing? 06:17 What do investors buy on FranShares? 08:12 How does FranShares vet the businesses they work with? 11:18 How do investments work at FranShares? 13:32 How does FranShares help investors diversify their portfolios? 18:20 What factors does Kenny consider when choosing markets to invest in? 20:56 Why is it important to listen to what customers want to have? 23:30 How can investors keep their capital moving through FranShares? 25:15 How does FranShares give people access to more alternative investment options? 27:35 What data is accessible to you when you buy into a franchise? 31:48 What role do you play when you invest in a franchise? 34:13 What is Kenny's advice to investors in today's market? 38:25 What was the turning point in Kenny's career? 41:08 How can investors diversify their portfolios with FranShares? 43:56 How can you get in touch with Kenny and his team?   Quotables   "When you're worried about where the market is going, you need to look at more longer-term investments that are really isolated from market volatility."   "You never throw everything into anything. You should put 2% into this bucket, 2% into that bucket, and really look at these alternative asset classes." "I want you to be able to walk into a Jimmy John's, see a QR code on the counter, invest $500 in that business you're standing in."   Links   Website: FranShares https://franshares.com/   LinkedIn: Kenny Rose https://www.linkedin.com/in/kennyrose/   Website: RCN Capital https://www.rcncapital.com/podcast    Website: REI INK https://rei-ink.com/ 

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