It’s a deceptively simple question: What is the purpose of this process? An unclear process purpose is one of the most overlooked causes of waste, misaligned priorities, poor decisions, and missed improvement opportunities. Yet too often, teams dive into complex redesign without first agreeing on why the process exists at all. Join PMI Director Consultant Stuart Gibson as he shows how stepping back to define process purpose clearly and collaboratively can uncover hidden value, prevent confusion, and drive more effective improvement efforts. Expect practical insights, thoughtful examples, and a reminder that common sense isn’t always common practice. More resources you may find helpful:Webinar: Where to Start with Daily Process Improvement  Blog: Our Processes Should Not Be Rocket Science  Podcast: Process Redesign and the 5RsPERFORMANCE IMPROVEMENT IN AN AI-DRIVEN WORLD.Save the Date. 17th March 2026.The only improvement conference for practitioners, by practitioners. More from PMI: Dive into our Knowledge Hub for more tools, videos, and infographics Join us for a PMI LIVE Webinar Follow us on LinkedIn Take your improvement career to the next level with PMI's Lean Six Sigma Certifications - now available in two new and accessible formats, built around you. Explore On Demand >> Explore Distance Learning >>

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