It’s simple: identify what’s valuable and do more of it. But in practice, defining what truly adds value and what doesn’t, can be far from straightforward. PMI Consultant Damion Albinson explores why defining “value add” is one of the trickiest yet most essential concepts in improvement. From legislative red tape to emotional resistance, he shares how well-intentioned tasks can cloud our view of what's really worth doing. Hear how to distinguish truly necessary work from disguised waste, why being comfortable with calling things "non-value add" reveals opportunity for real transformation, and how to navigate the emotional terrain of challenging long-held habits. More resources you may find helpful:Infographic: Assessing the Value Added by the Work We DoPodcast: Decode Ambiguity with Operational DefinitionsWebinar: Creating Space to Focus on the Value AddPERFORMANCE IMPROVEMENT IN AN AI-DRIVEN WORLD.Save the Date. 17th March 2026.The only improvement conference for practitioners, by practitioners. More from PMI: Dive into our Knowledge Hub for more tools, videos, and infographics Join us for a PMI LIVE Webinar Follow us on LinkedIn Take your improvement career to the next level with PMI's Lean Six Sigma Certifications - now available in two new and accessible formats, built around you. Explore On Demand >> Explore Distance Learning >>

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