Have you ever questioned if your work is truly aligned with your customer's needs?Drawing on a coaching experience where a project team faced this very challenge, PMI Director Consultant Sean Buckland underscores the importance of defining value from the customer's perspective and differentiating it from the business's voice.  Tune in for insights on identifying barriers and setting meaningful objectives for sustainable success.Related resources:Podcast: Understanding The Voice of The Customer On Demand Webinar: Improving Through the Voice of the Customer Blog: Link Measures to The Voice of Your Customer PERFORMANCE IMPROVEMENT IN AN AI-DRIVEN WORLD.The Goals to Results Conference is back! 17th March 2026. Get your ticket here. More from PMI: Dive into our Knowledge Hub for more tools, videos, and infographics Join us for a PMI LIVE Webinar Follow us on LinkedIn Take your improvement career to the next level with PMI's Lean Six Sigma Certifications - now available in two new and accessible formats, built around you. Explore On Demand >> Explore Distance Learning >>

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