Nils Leonard has spent over 20 years in the advertising and design industries working at a number of the most recognised agencies in London. In 2017, he founded the Uncommon Creative Studio alongside Lucy Jameson and Natalie Graeme, which aims to be “a creative studio building brands the real world is happy exists”. This episode is split into 3 parts, including a bonus segment from my recording with Nils over a year ago. Here's what we covered:Part 1 - Creating brands you wish existed How Nils turned art into a careerHow he found the 1 ad land job at the Job centreThe importance of culture & trust in the turnaround of GreyWhy it’s always the people and not the name above the door you should care aboutThe importance of being so clear on your mission that people choose to be in the roomHow Volvo Life Paint was the inspiration for UncommonWhy you should invest in your own idea rather than begging others to do itMystery project names, secret hotels and being followed by private investigatorsHow Halo coffee came into the worldWhy the stories we tell ourselves manifest who we areHow panic drove the early success for the agencyThe power of a website with nothing on itWalking away from a major new client because it didn’t lead to Uncommon workGiving young men confidence via the one second suitPart 2 - The Uncommon workWhy Uncommon’s B&Q campaign brought tears to my eyesUncovering a real truth that led to those funny bright orange posters for B&QBlowing things up with Reality TV stars for ITVWhy we need to make the Ad break as entertaining as the programmeBacking start ups with an Uncommon acceleratorMoving from advertising to design, experience and new product launchesWhy the Olympics needs to hold up a mirror to the world right nowAn Uncommon year to win Campaign Agency of the YearHow the Pandemic crisis put creativity into overdriveThe emotion of seeing people in the office againNils gives his best advice to CMO’s on how to get to the best workPainting a picture of cultural success as much as commercial successDon’t be ashamed of talking about your personal ambition to make an impact in the worldJim Carey “if you can fail at what you don’t love why wouldn’t you risk trying at something you do”How fear gives us loopholes to get out of what we should be doingWhy you can’t brief someone else on your dream. Only you can make it happen.Part 3 - a pre-pandemic view on the worldAn early mistake by Nils when he did ‘release copy’ too early how Jon shut down the undergroundWhy your personal purpose matters and how we are seeing a return to creativityThe Gigabyte landfill of social content that no-body is asking forHow people used to look forward to the Ads as much as the programs themselvesIs the fire in your belly stronger than the fear in your head?Breaking the internet with BrewDog’s first ever TV AdHow we entered the age of outrage and sharing what we are offended byWhy you should treat outdoor like InstagramThe woods are burning so make a choice because everything we do is something we don’t doHow making good work is actually a magnet for talentWhat the Uncensored CMO’s mission should be to galvanise people to start their own ventureMake a difference in the world because our time is short

Ver todos los episodios