Here's my mini conversation with Orlando Wood, author of Lemon and Look Out where I ask him about 5 key insights from the new book:why it’s rude to stare and how the fixed gaze took over art and advertising whether you can actually build a brand online the serious case for humour how emotions capture our attention the surprising power of the finer details Listen to my longer conversation with Orlando: https://share.transistor.fm/s/9496c9ddBuy the book: https://ipa.co.uk/knowledge/publications-reports/look-out/

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