Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. Nir co-founded and sold two tech companies since 2003 and was dubbed by The M.I.T. Technology Reviewas, “The Prophet of Habit-Forming Technology.” Bloomberg Businessweek wrote, “Nir Eyal is the habits guy. Want to understand how to get app users to come back again and again? Then Eyal is your man.”He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.What we covered in this episode:What motivated Nir to write IndistractableThe one topic that hadn’t been written aboutFocusing on what works in practice and not just in theoryHow the book helped work, life, family and healthWhy we get in our own wayWhat it’s like to see your own book on the shelfWho Nir really wrote the bookWhy yellow is the best colour for a book and podcastUnderstanding what causes distractionThe role of intent in separating traction and distractionWhy you shouldn’t write a to-do listFocus on what is important rather than easyHow work tasks can also be distractionThe internal and external triggers of distractionThe shocking 90% of distractions that come from within usHow we have to master our internal triggersThe secret hack of planning our time rather than to-do’sThe myth of will power of a depleting resource and the one group for whom its trueWhy you should avoid seeing yourself as a victimChanging the narrative we tell about ourselvesLiving to your own values rather than other peoplesMaking time for traction by turning values into timeBeing generous with your money and stingy with your timeThe importance of planning time for fun and interacting with peopleDividing work into reflective vs reactive workUsing your calender rather than email to determine your dayThe tyranny of the to-do listHow to a get to a higher level of team productivityUsing communication tools like a hot-tubHow to manage your bossThe role of culture in supporting its people to be IndistractableHow BCG changed their business cultureWork hard and go home – the lesson from SlackWhy focus is the superpower of the centuryHow to approach meetingsWhy 80% of meetings have no agendaThe surprising number for the optimum number of people in a brainstormThe only reason to have a meetingThe homework required before every meeting

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